A wonderful thing about working in the Old School Gallery is the many conversations we have with the folks who visit; whether it’s the American lady who suddenly recited three Robert Frost poems, or the ex RAF Nimrod pilot who told me tales of flying over the North Atlantic, or the Chinese film maker recently returned from Tibet. We learn so much in these conversations and hopefully give a little back on the subject of art, crafts and photography.
A recurring conversation concerns Sigma’s “secret” cameras with their magic Foveon sensors. The trigger is the overheard debate between customers, discussing whether an image is a photograph or painting. It quickly moves on to the vibrant colours and immense detail, even in the far distance … and that brings us to the technical bit about Bayer sensors and Foveon sensors, micro-contrast, photons and wavelengths.
If the technical bit doesn’t kill the customer off they invariably buy the print! … And one camera club member liked the print so much he returned to say he’d bought the camera!
I don’t think it’s a coincidence that the top selling photographs in the gallery are taken by the Sigma DP0 Quattro. It offers something different from Bayer sensored cameras that the buying public seem to be instinctively drawn to, unbiased and unburdened by any technical knowledge or heavyweight marketing budgets. And as a photographer it provides me with a distinctive, unique, tool with which to capture the stunning scenery that surrounds our tiny village in upper Swaledale.
Richard
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